USS Sacrifices Company Promotion in Order to Help Kids in Need

RANCHO CUCAMONGA, Calif., (June 5, 2014) – In a surprising announcement just days before the NRF convention, USS has revealed that one of its best known promotional events will no longer exist. The lavish dinner that the company organized for years for its VIP customers has been sacrificed in order to provide more money for Adopt-a-Bike program that benefits children in need, company sources reveal.

“We always strive to show appreciation to our customers,” said Denise Canfield, executive vice president of USS. “Our annual VIP dinner before NRF has always been well known and well received. But at the same time we are very aware that many communities have been hit hard with tough economic times. The USS Foundation has been active around the country trying to alleviate poverty, and in order to provide more funds for its mission, we decided to forgo the luxury NRF dinner USS has been known for.”

“The children I’ve met through the programs of the USS Foundation are always on my mind,” confesses Adel Sayegh, the president and CEO of USS. “In every community that lives in poverty it is the children that suffer the most. They are the forgotten ones. They are the ones who suffer in silence. So then why not sacrifice one dinner party for their sake? For what this event costs, we can send gifts of hundreds of bicycles to kids around the country to show them that they are not forgotten. And that’s exactly what we’re going to do.”

The company’s partners have been receptive to the idea. Lowe’s has already partnered up with the USS Foundation to surprise 100 children in one low income community in North Carolina with the gift of bicycles. And news have emerged that last week the Sports Authority and the USS Foundation have done the same in one economically distressed area of Miami.

Other large companies have also offered to help, according to the representatives of the USS Foundation. The organization’s Adopt-a-Bike program has already visited 10 states, with the goal of visiting all 50 by the end of the decade.

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