USS and FaceFirst Team up to Bring Advanced Face Recognition Technology to Retailers

RANCHO CUCAMONGA, Calif., (July 2, 2014) – Military-grade facial recognition technology is coming to the world of retail, USS has announced. The company has become the first and only certified value-added reseller of FaceFirst systems in the U.S., offering retailers one of the most cutting edge tools to combat theft while at the same helping improve sales.

“Now you can quickly identify individuals entering your store,” said Gerald Becker, USS’ vice president of Physical Security. “This is obviously useful to LP in identifying known shoplifters, but there are other important benefits. You can identify known litigious individuals, disgruntled former employees, or known ORC groups in the aid to combat theft.”

Becker stressed that the facial recognition platform can also be used to improve sales and customer satisfaction. “Just like you can identify a criminal, you can also identify a VIP customer. Imagine being notified that loyal customer just walked into your store, and being able to quickly greet them by name, offering them personalized service other retailers can’t,” said Becker.

According to the company’s web site, FaceFirst’s platform enables retailers to “load existing photos of your known shoplifters, members of organized retail crime syndicates, persons of interest, and your best customers into FaceFirst. Instantly, when a person in your FaceFirst database steps into one of your stores, you are sent an email, text, or SMS alert that includes their picture and all biographical information of the known individual so you can take immediate and appropriate action.”

More detailed information is available by contacting USS’s Physical Security division at 800-488-9097.

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