The Unstoppable Buzz From California About to Shake the NRF Conference

RANCHO CUCAMONGA, Calif., (May 28, 2014) – Announcements are pouring in from California that show that USS will be the star of this year’s NRF conference. The company is planning to showcase three major achievements in: physical security, GPS-based asset tracking, and RFID.

“Our Dynamic Physical Security will transform the way PS is managed,” said Gerald Becker, USS’ vice president for physical security. “No more disconnected systems in different states, no more waiting for days for service calls, no more LP begging the headquarters for more IT resources. Instead, you can now connect all your cameras, access control systems and EAS pedestals on one private LP network, and have full visibility of everything in your LP ecosystem.”

Tony Oliver, USS’ chief technology officer, was equally enthusiastic about the company’s new GPS Asset Protection. “Our GPS tracker has created so much excitement among our partners,” said Oliver. “Our testing partner busted an organized retail crime group in just one week. One week! And that was with the prototype, before we even perfected it and made it smaller. This really is a game changer in fighting ORC.”

“All eyes are on us,” said Adel Sayegh, USS’s president and CEO. “We are expected to deliver the breakthrough, and this year we will deliver three. Our customizable RFID solution is the third winner we are bringing to NRF.” When asked what makes USS’ approach to RFID different from other companies, he said the flexibility. “Even sister companies will have different culture, different needs and different challenges,” explained Sayegh. “That’s why we said, ‘forget about one-size-fits-all solution, let’s make our RFID fully custom to fit the one customer that is in front of us.’”

USS will showcase all three of its achievements at the NRF conference in Fort Lauderdale from June 11 to June 13, 2014. Private demonstrations can be requested through the company’s web site at

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