New GPS Tracking Device by USS Fits Inside a Pack of Cigarettes

LOS ANGELES (April 29, 2014) – The size of the new GPS tracking device developed by USS is smaller than anyone imagined, the company’s R&D team announced. The tracker can easily fit inside of a pack of cigarettes, and loss prevention personnel can follow its movement anywhere in the country right from their smart phones.

“Our GPS tracker was developed specifically for retail loss prevention, which is why we had to make it so small,” said Anthony Oliver, USS’ chief technology officer. “One of our partners told us that cigarette theft is a problem for them, so we made sure that this new device fits easily into a pack of cigarettes. However, it is so small that it can be easily placed in handbags, coats, and other merchandise.”

Oliver declined again to provide technical details of the GPS-enabled product, citing concerns that the information could end up in the hands of organized retail crime groups. He did confirm that USS will show the GPS retail tracker to industry insiders during the NRF conference in Fort Lauderdale from June 11 to June 13, 2014, at Innovation Room 220.

As previously reported, USS has been secretly testing the new GPS device for four months. On April 2, 2014, the company announced that one of its testing partners caught an organized retail crime group after using the tracker for just one week.

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